https://maratkee.com/tags/digital-marketing/Recent content in Digital-Marketing on Marat Kiniabulatov | Agile Coach, OKR, PMOHugoen-USThu, 26 Jun 2025 00:00:00 +0000https://maratkee.com/posts/2025-06-26-5-reasons-why-your-story-points-arent-working-and-what-to-do-about-it/Thu, 26 Jun 2025 00:00:00 +0000https://maratkee.com/posts/2025-06-26-5-reasons-why-your-story-points-arent-working-and-what-to-do-about-it/<p>Over seven years of running Story Points workshops, I&rsquo;ve seen the same pattern: teams learn the technique, apply it for a few sprints, then gradually drift back to old habits. At my current scale — 47 teams, around 400 people in IT — 60% use Story Points, 40% don&rsquo;t. What&rsquo;s interesting: those 60% who do use them do it completely differently.</p> <p>Even 3 months after the training, only 20-30% use Story Points correctly (as intended). The problem isn&rsquo;t the tool itself, but how we use it and what we expect from it.</p>https://maratkee.com/posts/2024-05-07-the-go-to-workflow-for-feature-requests-that-builds-trust-and-cuts-lead-time-by-4x/Tue, 07 May 2024 00:00:00 +0000https://maratkee.com/posts/2024-05-07-the-go-to-workflow-for-feature-requests-that-builds-trust-and-cuts-lead-time-by-4x/<p><em>(Experience from an AI-Based Fintech KYC SaaS Startup Focused on LATAM and Africa)</em></p> <h3 id="your-regular-challenge-when-sales-marketing-and-it-speak-different-languages">Your regular challenge: When Sales, Marketing and IT Speak Different Languages</h3> <p>Our <a href="http://metamap.com/">SaaS startup</a> served emerging fast-paced fintech markets (it still is). Speed + compliance were <mark>existential. Since most startups live on venture capital with limited runway, every delay in shipping value to the market means lost clients and regulatory risk. It also a huge roadblock on your path to become self-sustainable. </mark><mark><strong>So you need to be super frugal and efficient.</strong></mark></p>