https://maratkee.com/tags/mbr/Recent content in Mbr on Marat Kiniabulatov | Agile Coach, OKR, PMOHugoen-USWed, 20 Sep 2023 00:00:00 +0000https://maratkee.com/posts/2023-09-20-initiate-data-driven-shift-from-feature-factory-to-product-led-saas-with-an-easy-to-use-feature-roi-check/Wed, 20 Sep 2023 00:00:00 +0000https://maratkee.com/posts/2023-09-20-initiate-data-driven-shift-from-feature-factory-to-product-led-saas-with-an-easy-to-use-feature-roi-check/<p>The startup scene in 2022 and 2023 has been tough. This &ldquo;Startup Winter&rdquo; has seen less funding, many layoffs, and startups closing down. The hopeful times of 2020 and 2021, driven by big investments, feel far away now. Add to this the global events and banking decisions, and we&rsquo;re in a tricky spot.</p> <p><a href="https://maratkee.com/images/image-1.png"><img loading="lazy" src="https://maratkee.com/images/image-1.png"></a></p> <p>I&rsquo;ve helped startups for 10 years, and one thing is clear: <strong>now isn&rsquo;t the time to just keep making new features</strong>. Look at fintech and other SaaS areas. A startup that keeps adding features for every small need is very different from one that focuses on the big needs and does them really well. In these tough times, guess which one stands strong <em>(spoiler: neither, but second is more sustainable)</em>?</p>